Game-Changing Instagram Feature for Your Real Estate Marketing

I wanted to share a powerful Instagram feature that many of us might be overlooking Instagram Favorites. This simple tool can revolutionize how we stay connected and engaged with our professional network.

What is Instagram Favorites?

Instagram allows you to mark up to 50 accounts as “favorites.” When these accounts post content, their posts appear at the top of your feed, making it incredibly easy to like, comment, and engage with their content consistently.

Why This Matters for Real Estate Professionals

In our business, staying top of mind is everything. Consistent engagement builds relationships, and relationships drive referrals and repeat business. The Favorites feature ensures you never miss an opportunity to connect with the people who matter most to your business.

How to Leverage This Feature:

For Brokers:

•Add your top 50 agents or high-potential prospects

•Engage with their listings and achievements

•Show support for their successes publicly

•Build stronger team relationships through consistent interaction

For Individual Agents:

•Local business owners you support and who support you

•Your brokerage and fellow agents

•Past clients who regularly post

•Strategic referral partners (lenders, contractors, etc.)

•Community leaders and influencers

The Strategy:

By favoriting these key accounts, you’ll see their content first every time you open Instagram. This makes it effortless to engage meaningfully with their posts – whether it’s congratulating them on a new listing, supporting their business announcements, or simply staying connected through likes and thoughtful comments.

How to Set It Up:

1.Go to any profile you want to favorite

2. Tap the three dots in the top right corner

3. Select “Add to Favorites”

4. Repeat for up to 50 accounts

Remember, people do business with those they know, like, and trust. This feature helps you stay visible and top of mind with your most important professional relationships without having to scroll through hundreds of posts to find them.

Give it a try and watch how this simple change improves your social media engagement and strengthens your professional relationships. Shoot me a DM on Instagram when it works!

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Take Care,

De’Ja Ricks

Founder

Enriched Innovations