Why Social Media Is Changing for Realtors in 2026 (And What You Need to Post Now)

Social media is changing fast, and realtors are feeling it. Instagram and Facebook are no longer boosting simple “Just Listed,” “Just Sold,” and Canva-style graphics. The 2025 algorithm now reads your photos, your videos, your captions, your face, your location, and how much variety you post. If your posts feel repetitive or low-engagement, it’s not your fault. The algorithm has changed the rules, and realtors have to adjust to stay visible online.

If you’re a busy real estate professional, this shift can feel overwhelming. You’re managing showings, writing contracts, supporting clients, juggling family life, and trying to keep your business running. Social media shouldn’t feel like another full-time job. You may not have time to film Reels. You may not love taking selfies. You may feel like you have nothing exciting to post. I get it. Most agents feel the same way. But your clients are online, your referrals are watching, and your brand presence matters now more than ever.

Here’s what the data shows:

Instagram boosts content that shows your face and your real day-to-day moments. Facebook rewards authentic conversations and original photos—not graphics or templates. Short videos, Reels, and mixed-format posts deliver more reach than static content. Carousels drive the most saves, shares, and local engagement. The algorithm wants variety, authenticity, and originality. That means realtors need more candid content, lifestyle moments, and behind-the-scenes clips to stay relevant.

Here’s what real estate agents need to post now:

Candid photos and videos. Quick moments from your phone: opening a door, walking into a showing, a neighborhood street, closing day energy, coffee in a model home, a front porch you love, or a simple clip talking about your market. These everyday moments give the algorithm the signals it wants.

A marketing partner to turn raw moments into real content. You send the clips, and my company turns them into Reels, carousels, daily posts, captions, scripts, story sequences, and polished marketing.

Monthly professional photo and video shoots. This gives you luxury branding, consistent imagery, and content you can use all year.

A strategy that fits YOU. No templates, no generic content—just a custom plan that matches your tone, market, and goals.

Here’s how we make social media simple for realtors:

Step 1: Capture everyday moments with your phone. Nothing fancy! Just real estate life.

Step 2: Drop them into your shared folder.

Step 3: My team creates your full content calendar, edits your videos, writes your captions, and builds your brand story.

Step 4: Book a professional photo or video shoot with one of my partners.

Step 5: Stay consistent while your online presence grows. More reach, more visibility, more trust, more leads.

If you’re ready for a social media plan that actually works for your real estate business, let’s talk. My system helps you stay visible, stay relevant, and stay top-of-mind—without spending hours creating content yourself. Send me a message on socials and let me turn your everyday moments into a month of powerful, strategic content. @dejaricks