Why Every Realtor Should Be Using Threads in 2025: The Platform You’re Probably Ignoring

While most real estate professionals are still focused on Instagram posts and Facebook ads, there’s a conversation happening on Threads that could be transforming your business. If you’re not familiar with Meta’s text-based social platform, you’re missing out on one of the most authentic ways to connect with potential clients and establish yourself as a local market expert.

What Exactly Is Threads?

Threads launched as Meta’s answer to Twitter, but it’s evolved into something much more valuable for real estate professionals. Unlike the quick scroll-and-like culture of Instagram or the algorithm-heavy feed of Facebook, Threads prioritizes genuine conversations and community engagement. Think of it as the coffee shop conversation of social media platforms where people actually want to discuss topics in depth.

The platform recently introduced messaging capabilities, allowing users to take public conversations private with followers over 18. For realtors, this means you can nurture leads through authentic public engagement and then move serious inquiries to private messages seamlessly.

Why Threads Is Perfect for Real Estate Marketing

Real Conversations Lead to Real Relationships

The biggest difference between Threads and other platforms is the quality of engagement. When someone comments on your listing post on Instagram, it’s usually a fire emoji or “gorgeous!” On Threads, people ask about school districts, neighborhood walkability, and local market trends. These are the conversations that lead to actual business relationships.

Less Competition, More Opportunity

Here’s the reality most realtors haven’t figured out yet: the platform isn’t saturated with real estate content. While everyone’s fighting for attention on Instagram and TikTok, you could be the only realtor consistently showing up in your local Threads community. That kind of visibility is invaluable for building brand recognition.

Community-Focused Content Performs Well

Threads users gravitate toward local content and community discussions. Your posts about neighborhood events, local business spotlights, and market insights don’t feel like sales pitches, they feel like valuable community contributions.

This positions you as a local expert rather than just another agent trying to make a sale.

How to Use Threads Effectively as a Realtor

Share Market Insights That Matter

Instead of posting generic “interest rates are changing” content, share specific insights about your local market. Talk about which neighborhoods are seeing the most activity, what types of homes are selling fastest, or interesting trends you’re noticing. This type of content sparks genuine discussion and positions you as knowledgeable.

Showcase Listings with Context

Don’t just post photos and prices. Tell the story of the neighborhood, mention the great coffee shop around the corner, or explain why this particular home would be perfect for first-time buyers. The platform’s text-focused nature allows you to provide context that makes your listings more compelling.

Engage with Local Conversations

Join discussions about local events, respond to questions about the area, and participate in community conversations. This organic engagement is more valuable than any paid advertising because it builds genuine relationships with potential clients.

Utilize the New Messaging Features

With Threads’ recent introduction of direct messaging, you can take promising conversations private. When someone shows genuine interest in a listing or asks detailed questions about the market, you can continue the conversation in a more personal setting while maintaining the professional boundary.

Building Your Threads Strategy

Start Small and Authentic

Don’t try to post daily immediately. Start with sharing one genuine insight about your local market per week. Comment thoughtfully on local discussions. Build relationships before you start promoting listings heavily.

Focus on Value Over Volume

The platform rewards quality engagement over posting frequency. One thoughtful post that generates real discussion is worth more than ten generic listing posts that get ignored.

Be Genuinely Helpful

Answer questions about the buying process, explain market conditions in simple terms, and share resources that help people make informed decisions. This approach builds trust and establishes you as someone worth working with.

The Bottom Line

Threads represents an opportunity that won’t last forever. Right now, you can establish yourself as the go-to real estate voice in your community without competing against hundreds of other agents. The platform’s focus on authentic conversation aligns perfectly with how successful real estate relationships are built.

The realtors who start building their presence on Threads now will have a significant advantage as the platform continues to grow.

While your competition is still trying to crack the Instagram algorithm, you could be having meaningful conversations with potential clients who are genuinely interested in what you have to say.

Don’t wait until everyone else figures this out. Start engaging on Threads today, and watch how real conversations can transform your real estate business.

Ready to expand your social media strategy beyond traditional platforms? Consider how authentic engagement on emerging platforms like Threads can set you apart in an increasingly competitive market.